Trump campaign rallies
President Donald Trump at campaign rallies in Biloxi, Miss. in Nov 2018, El Paso, Texas, in February 2019, Cape Girardeau, Mo. in November 2018 and Chattanooga, Tenn. in Nov 2018.

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With a i-paragraph memorandum on the day of his inauguration, Donald Trump took action that would redefine how presidential elections are waged.

"[P]lease accept this letter equally my Course 2 for the 2020 election," Trump wrote the Federal Election Commission on Jan. xx, 2017.

What's a "Form ii"? Bureaucratic parlance for a political leader declaring ane's candidacy. And doing then allowed Trump to legally heighten campaign money for an election nigh four years away.

Raise money Trump has. Unlike any president in U.S. history. Starting the first twenty-four hour period he took office — something no other president has done.

The result is a permanent presidential campaign in which the costless globe's leader at times appears more occupied with running for re-election than running the country:

  • Since his inauguration, Trump has conducted at least 57 political rallies — funded in office by his campaign and non official White House business. All but a half-dozen took place in states he won in 2016, allowing him to bolster his bases of support.
  • During the 35-day partial federal authorities shutdown triggered by Trump's desire to fund a wall on the southern border, Trump repeatedly solicited supporters with shutdown-themed fundraising messages. Come-ons included buying a "brick" for $20.20 to ship to Speaker of the House Nancy Pelosi and contributing to an "Official Secure the Border Fund" — this wasn't a government fund, merely rather, Trump's re-election committee. Trump's website featured "Build the Wall" products when on Friday he declared a national emergency to secure wall funding, and his campaign texted supporters — "We have an INVASION!" — to send money.
  • Trump has expertly and endlessly marketed his political brand, peddling Trump T-shirts and trinkets and MAGA swag, the gain from which go directly to Donald J. Trump for President. "They push those products and then hard," said Bentley Hensel, president of political e-commerce house 1776 Consulting, who estimates xxx per centum of the Trump campaign'due south contributions during 2017 and 2018 could have come from merchandise sales.
  • Trump has consolidated political power, moving to turn the Republican National Commission into a subsidiary of his own campaign committee by sharing office space, staff and fundraising operations — a move aimed at increasing efficiency and limiting internal squabbles. Numerous Trump allies, directorate and former staffers meanwhile help run a constellation of pro-Trump super PACs and nonprofits, which may enhance and spend coin without restraint. While these groups are nominally independent of Trump's ain campaign committee, Trump keeps some of them as shut as he legally tin can, even attending fundraisers last twelvemonth for the America Beginning Activeness super PAC.

These efforts have added up.

Since the get-go of 2017, Trump'southward own campaign committee has raised $67.v 1000000 while seven major pro-Trump super PACs together have raised well-nigh $64 one thousand thousand more than, according to a Heart for Public Integrity analysis of federal campaign finance disclosures. Trump-aligned "social welfare" nonprofits accept collectively generated additional tens of millions of dollars.

And the Republican National Committee entered the 2020 presidential election cycle with $23.5 one thousand thousand in available funds, which Trump also stands to tap.

No other U.Southward. president — Barack Obama, George West. Bush, Bill Clinton — marshaled whatsoever such operation two years into their corresponding first terms.

"President Trump has been a campaign finance innovator from Day 1. He's really shattered all norms," said Michael Toner, a former Republican Federal Election Commission chairman who'southward at present the election law and government ideals managing director at the Wiley Rein LLP police force house. "I don't think we'll ever again encounter a presidential candidate non raise money during the first two years of a first term anymore."

Simply information technology wasn't supposed to be like this.

Donald Trump himself said so.

'I don't need anybody'south money'

After Trump descended a golden escalator and announced his offset presidential run after decades of abortive attempts to win public office, he declared himself free of the forces that so frequently bankroll politicians' aspirations.

"I don't need anybody's coin. Information technology's overnice. I don't need anybody's money. I'm using my own money. I'1000 not using the lobbyists. I'm not using donors. I don't care. I'1000 really rich," Trump said on June xvi, 2015, during the same rambling speech in which he chided President Barack Obama for his golf habits and called Mexican immigrants "rapists."

Other politicians "will never make America keen again," Trump continued. "They don't even take a risk. They're controlled fully — they're controlled fully by the lobbyists, by the donors, and by the special interests, fully."

And: "All Presidential candidates should immediately disavow their Super PAC's. They're not only breaking the spirit of the police only the law itself," he tweeted in Oct 2015.

Perhaps Trump just lied.

Possibly he yielded to the financial pressures of a presidential race in which a showdown with cash-flush Democrat Hillary Clinton loomed.

Either fashion, Trump's early shtick — the super PAC bashing, the megadonor shaming, the "dark money" deriding — soon softened.

His generalized disdain for pay-to-play politics likewise faded as his campaign took off and his poll numbers soared. In mid-2016, Trump attended a pair of events for Make America Bully Over again PAC, a super PAC created to support his presidential bid. His presidential committee began aggressively soliciting contributions from anyone who'd give it coin.

By the time Trump had all but captured the Republican presidential nomination, his reformist rhetoric had effectively ceased. Pro-Trump super PACs and the like, some run by shut Trump allies, proliferated. (Today, more than a dozen such groups are actively trumpeting Trump.)

After Trump vanquished Clinton and won the presidency, he embraced a dubious and decidedly bipartisan presidential tradition, rewarding many of his top financial supporters with  assistants posts while courtship the very special interests he once condemned to fund his presidential transition and inauguration.

Trump, like his predecessors, could have paused his quest for campaign money upon assuming the presidency.

Instead, he doubled, tripled, quadrupled down. Nearly immediately.

"Our Campaign Committee, Donald J. Trump for President, Inc., is even so hither," the Trump entrada wrote to supporters on January. 27, 2017, a calendar week afterward Trump's inauguration. "We volition human activity as a buoy for our Move of hardworking patriots who delivered a historic victory this November."

The message concluded with an invitation to visit Trump's online entrada store, featuring an array of MAGA-themed trade, from wonted red "Make America Smashing Once again" caps ($25) to the most Trump-tastic swimwear plant from Pacific to Atlantic ($55).

By Feb. 11, 2017, the Trump Make America Great Again Commission — a joint federal fundraising committee composed of the Trump campaign and the Republican National Commission — began overtly request supporters for coin.

"Nosotros need to once over again harness the same grassroots energy that led us to victory last yr," it wrote in an e-mail. "Delight contribute $100, $65, $50, $30, $25, or $ten to help us build a war breast to back up President Trump as we face an onslaught of attacks from the far Left."

Brand Ability

Trump supporters heeded these calls, which come well-nigh daily in the form of emails, text messages, Instagram posts. The missives routinely use Trump bogeymen — liberals, journalists, the ongoing Mueller investigation into Russian federation'southward interest in the 2016 election — as bait.

Trump's 2020 re-ballot committee raised more than $7.1 million during the first 3 months of 2017, co-ordinate to FEC records. It raised nearly $8 one thousand thousand during the three months following. In the three months later that, it raised $x.ane 1000000 more.

The Trump campaign's merchandising efforts are especially effective because they make political donors out of people who may support Trump and his policies, merely wouldn't call back of making a $10 campaign contribution, said Hensel of 1776 Consulting. Hensel'south company doesn't count Trump'south campaign as a customer simply has supplied merchandise to pro-Trump super PAC Great America PAC.

While other major presidential campaigns, such every bit Clinton's 2016 effort, have featured a bevy of promotional products, Trump has done with his political committee what he does as a businessman — market the Trump brand endlessly in attempts to turn a significant profit.

A $45 "Make Our Farmers Not bad Again!" cap for sale on President Donald Trump's campaign website. (DonaldTrump.com)

Hensel estimated that a unmarried John Deere-inspired, yellow-on-green "Make Our Farmers Great Over again!" hat, which today sells for $45 on Trump's campaign website, nets the Trump campaign $25 to $thirty per sale.

"Brad Parscale is a marketing genius," Hensel said of Trump's entrada manager. "They really heed to what the people on the basis want and are saying. They're attracting a different kind of donor."

The campaign spent the majority of what it raised during this time on the standard trappings of a major re-election campaign: hire, travel, salaries, consultants, insurance, media production, office supplies and — think red "Make America Neat Again" hats — promotional items.

But Trump has also used his unprecedented flow of early campaign greenbacks to cover millions of dollars in legal bills prompted in part by multiple investigations, including the investigation by Special Counsel Robert Mueller into Russian infiltration of the 2016 election. Federal law permits such spending.

Heading into 2019, the Trump campaign reported having $19.three million in reserve. No U.S. president has e'er had so much available entrada money two years into his kickoff term. Federal records indicate that all the U.S. presidents together since Richard Nixon didn't have as much campaign money through their two-year marks in office as Trump did.

This, coupled with the support Trump enjoys from super PACs and the Republican National Committee, gives him a major financial and organizational caput get-go over his current and potential Democratic rivals. None of them take been actively campaigning for the presidency until this yr and, individually, they have far fewer resources than Trump. (Trump personally gave his 2016 effort more than $66 million and, because he's a billionaire, could likewise pour any of his ain riches into his 2020 campaign.)

For example, amongst declared and likely Democratic presidential candidates, Sen. Bernie Sanders, I-Vt., leads all comers with $9.1 million from his Senate campaign commission and $4.7 million from his 2016 presidential campaign committee. Sen. Elizabeth Warren, D-Mass., has $xi.ane million in her U.S. Senate account while Sen. Kirsten Gillibrand, D-Due north.Y., has $x.3 million. Others accept six- or seven-figures. Politicians may use money raised for U.Southward. Senate or U.S. House campaigns toward a presidential entrada.

Meanwhile, numerous pro-Trump super PACs and nonprofit organizations have continually buttressed the president personally — lambasting the media and the Mueller investigation, for example — while amplifying his positions on immigration, trade, national security and the economic system.

The seven major pro-Trump political committees that raised a combined $64 meg during 2017 and 2018 have spent big chunks of their wealth on ads and other Trump-boosting communications, FEC records indicate.

Ii supportive nonprofits collected another $25.half dozen 1000000 during 2017, the latest data bachelor, while a third brought in $46.iv million from April 1, 2016 to March 31, 2017, according to filings with the Internal Revenue Service.

The Republican National Committee has itself raised tens of millions of dollars more through joint fundraising committees, such equally the Trump Brand America Not bad Again Committee, which operates in conjunction with Trump'due south campaign committee.

White House and Trump entrada officials did not reply to the Centre for Public Integrity'due south requests for comment.

But on Jan. 31, upon announcing the Trump campaign had raised most $7 million during the final three months of 2018, Trump campaign Chief Operating Officer Michael Glassner praised the entrada's "grassroots support" that "remained both steady and celebrated." Information technology'south "a true attestation to President Trump's fulfillment of his promises made to the forgotten men and women of America," Glassner said.

This perma-presidential entrada has consequences, said Ann Ravel, a sometime Federal Ballot Commission chairwoman who resigned shortly later Trump's inauguration. Ravel, a Democrat, is planning to run for state Senate in California.

"When a president has started a formal campaign at the inception of the term, it is hard for the president to appear 'statesmanlike,' but instead is always partisan and campaigning," Ravel said. "Also, the fact that money is being funneled to a entrada so early in the term implies to the public that at that place is an appearance of quid pro quo rather than governing."

Then why wouldn't Trump, who won the 2016 election despite Clinton's campaign operation outspending him, dial his campaign efforts back and focus more on his duties as president?

"If Trump sees a dollar to be had, he chases it. This is a president who's drawn to money," said former Rep. David Jolly, R-Fla., who has oftentimes criticized Trump'due south actions. "And for [a president], it's a distraction from the chore they've been hired to practise."

ARE PRESIDENTIAL CAMPAIGNS TOO LONG?

Here'south 1 matter on which most Americans of all political leanings agree: An endless presidential campaign season is unbearable.

Two-thirds of Americans would like presidential campaigns to occur in a limited fourth dimension frame, versus fourteen pct who adopt no limits on how long such campaigns last, according to a Center for Public Integrity/Ipsos poll conducted in belatedly January. This sentiment is shared most every bit past Republicans, Democrats and independents.

Two-thirds of Heart for Public Integrity/Ipsos poll respondents also believe elected officials should be prohibited from raising campaign money during non-election years, with Democrats (72 pct) favoring such a brake slightly more than independents (65 percent) and Republicans (63 percent).

  1. Which is closer to your stance? (Select ane)
Full January 2019 (n = 1,005) Full April 2017 (n = 1,005) Democrats (n = 336) Republicans (n = 358) Independents (northward = 202)
American presidential campaigns should come in a limited time frame 67% 65% 72% 68% 68%
American presidential campaigns should not be express 14 23 15 17 eleven
Don't know 19 12 13 16 21

2. If there were time limits placed on American presidential campaigns, what do you think is the correct fourth dimension frame for election campaigns to commencement? (Select one)

Total January 2019 Total Apr 2017 Democrats Republicans Independents
Vi weeks earlier Ballot Day 9% vii% nine% 9% 8%
Three months before Election Mean solar day 12 13 13 12 8
Six months before Election Mean solar day 25 27 25 25 31
One year before Election Twenty-four hours 32 32 37 34 25
Two years before Ballot Day 8 8 x vii 7
4 years earlier Election Twenty-four hour period 3 five 1 half dozen 3
Don't know eleven 7 5 8 17

Exercise you concur or disagree with the following statement? American elections are fair and open.

Total Jan 2019 Full December 2017 Democrats Republicans Independents
Strongly concord 14% 16% 12% 21% xi%
Somewhat agree 28 34 22 35 31
Somewhat disagree 29 28 34 27 25
Strongly disagree 23 15 27 xiv 23
Don't know 7 7 5 3 x
Agree (net) 42% 50% 34% 55% 42%
Disagree (cyberspace) 51 44 61 42 48

Total Centre for Public Integrity/Ipsos poll results and methodology .

Election fatigue is existent, Ipsos pollster Chris Jackson said.

"Most Americans do not spend a lot of time thinking about politics, nor exercise they hold politicians in particularly high esteem," Jackson said. "Put that together and you take many Americans existence pushed into thinking well-nigh people they do non particularly like on a topic they do non particularly care nigh."

Nevertheless, the U.S. system of government lends itself to longer campaigns.

In near other countries — recall the Great britain, or Canada — "candidates have less fourth dimension to run for role and play less of a role," said Nathaniel Persily, a Stanford University police force professor and co-author of a recent Bipartisan Policy Center report, "Campaign Finance in the U.s.a.: Assessing an Era of Fundamental Change."

Would federal lawmakers endeavour to limit presidential and congressional campaigning, crunching electioneering into some defined flow before Ballot Solar day?

Unlikely, several ballot law attorneys explain.

The reasons range from applied — politicians don't like to put new limits on themselves — to key: the Commencement Amendment to the U.S. Constitution. And modern courts have more often than not affirmed the rights of political actors — through decisions such equally Citizens United v. FEC — to spend money on politics with few restraints.

Democrats, who control the U.Southward. Business firm, are pushing a massive government ethics reform package called H.R. i, which includes numerous entrada and election provisions that could affect the ways campaigns are waged. But Republicans — who command the U.S. Senate — have offered little support.

'Anything but a normal election'

New Democratic candidates are inbound their party'south intramural presidential fray by the week — at that place could exist upward of 20 candidates running against one some other by leap.

Trump, for now, has no serious competition, either for his political party's nomination or conservative campaign dollars, although a few Republicans, such as 2016 Libertarian vice presidential candidate Bill Weld and 2016 Republican presidential candidate and old Ohio Gov. John Kasich, are flirting with a 2020 run. Trump is free to continue operating in general election fashion, even if he must correspond what may be footling more than perfunctory primary votes.

Almost a full yr remains before voters in Iowa and New Hampshire, which host the nation's first presidential caucus and primary, respectively, cast their ballots.

President Donald Trump speaks during a rally in El Paso, Texas, on Feb. 11, 2019. (AP/Susan Walsh)

Trump probable will continue to use his monopoly on the Republican side of the presidential race to comport large-scale re-election campaign rallies, as he's done from the earliest days of his presidency.

His latest one came last calendar week, when he visited El Paso, Texas, to talk well-nigh edge security and building "the wall," but besides to sell Trump merchandise, majority up his social media followings and otherwise burn up his core supporters.

Trump's gaggle of supportive super PACs and nonprofits will continue their work all the while, peppering TV screens, social media feeds and inboxes with incessant pro-Trump messaging and fundraising appeals.

Respect is due to Trump for building such a formidable campaign operation, from his Twitter omnipresence to out-of-the-gate campaigning, said Adam Parkhomenko, founder of the Set for Hillary super PAC, which formed nearly two ½ years ahead of Clinton formally announcing her 2016 presidential bid. Ready for Hillary raised millions of dollars to boost Clinton in anticipation she'd run and helped begin a trend toward super PACs serving as presidential campaign precursors.

Parkhomenko isn't even so supporting any Autonomous candidate after his preferred choice, chaser Michael Avenatti, declined to run. Only all of the Democratic candidates better acquire from Trump'due south example equally they attempt to defeat the president, Parkhomenko said.

"This is anything simply a normal election cycle," he said.

A clear indication of that: Howard Schultz, the billionaire who used to run Starbucks, is mulling running against Trump as an independent. And billionaire Michael Bloomberg may also run for president as a Democrat. In a bid to blunt Trump'southward fiscal reward and defeat him, Bloomberg is reportedly willing to invest at least $500 meg in Election 2020 — even if Bloomberg doesn't run.

That's on top of the hundreds of millions more than Democratic super PACs and political committees hope to enhance toward the 2020 presidential race now that the 2018 midterms, which had been their almost singular focus leading up to November, are backside them.

Ashley Balcerzak contributed to this report

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